BEFORE SHOWTIME
NEXT ACT
Before GOOD KOFFEE, much of my life happened backstage.
Theatre. Rehearsals. Shows. Film and TV sets.
And there's a particular moment I remember well.
You've already been working for hours.
You've probably already had coffee.
But the day isn't finished.
There's another show to do. Another scene. Another rehearsal. Another call.
Another act.
For years, the answer was usually another coffee — even when another coffee didn't quite feel like what I wanted.
That's one of the reasons this moment means something to me now.
GOOD KOFFEE isn't about starting the day again.
It's for when there's still something left to do with it.
BEFORE SHOWTIME
Before your next act.
Whatever your next act happens to be.
Chris
Founder + GOOD guy.
KEEP EXPLORING
